Post by account_disabled on Mar 6, 2024 22:40:36 GMT -6
The the results of an online campaign we focus only on a fragment of the data on conclusions straight from the advertising campaign and the real picture may be much broader and informative. Some good practices Conversions i.e. key actions taken by the user on the website should be divided into two categories about macro i.e. the most important ones such as purchasing a product o micro that help determine the quality of traffic e.g. downloading a catalog or subscribing to a newsletter. It is also worth checking different conversion attribution models and analyzing what role each traffic source plays in the entire purchase path. Sales analysis.
If the product is distributed through various sources the effects of the campaign may be felt by the distributors not the manufacturer directly in his store. Example Presale in the manufacturers store and the accompanying campaign achieved great India Part Time Job Seekers Phone Number List results and high daily sales of the promoted product. When a product appears with a price lower than others only a few percent distributors sales in dropped several times within days. Media indicators and traffic quality remained at a very high level but conversions decreased. Additional tools analyzing user behavior on the website and recording visits confirmed that users copy the name of the product and then search for it on Google and price comparison websites and make purchases on other websites.
Ultimately the customer was very satisfied with the global sales volume but if for example the product had been available in many stores from the beginning and slightly cheaper than in the manufacturers store and without looking at the total sales data the campaign would certainly be assessed as ineffective. Sometimes obtaining the first customer order is much more expensive than the profit it generates. Therefore when analyzing the return on investment in an advertising campaign only through the prism of the first orders directly from the campaign it is easy to be under the illusion that.
If the product is distributed through various sources the effects of the campaign may be felt by the distributors not the manufacturer directly in his store. Example Presale in the manufacturers store and the accompanying campaign achieved great India Part Time Job Seekers Phone Number List results and high daily sales of the promoted product. When a product appears with a price lower than others only a few percent distributors sales in dropped several times within days. Media indicators and traffic quality remained at a very high level but conversions decreased. Additional tools analyzing user behavior on the website and recording visits confirmed that users copy the name of the product and then search for it on Google and price comparison websites and make purchases on other websites.
Ultimately the customer was very satisfied with the global sales volume but if for example the product had been available in many stores from the beginning and slightly cheaper than in the manufacturers store and without looking at the total sales data the campaign would certainly be assessed as ineffective. Sometimes obtaining the first customer order is much more expensive than the profit it generates. Therefore when analyzing the return on investment in an advertising campaign only through the prism of the first orders directly from the campaign it is easy to be under the illusion that.